After 2 years lost to Covid, San Diego’s Wonderfront Music Festival returns November 18-20

By | November 15, 2022

Ernie Hahn, the founding father of Hahn Leisure and one of many essential behind-the-scenes gamers at Wonderfront Competition, at all times gives dwell occasions in San Diego. This weekend it is Wonderfront the waterfront pageant that invests the Embarcadero close to Seaport Village. Headliners embrace Zac Brown, Gwen Stefani and Kings Of Leon, together with G-Eazy, Cage the Elephant and extra. This yr, Paul Thornton is main the occasion, with a crew internet hosting a seven-stage pageant on San Diego’s waterfront over three days of music, meals and leisure.

It is at all times thrilling to see new concepts come to city on methods to spend your leisure {dollars}. That is why Ernie is so enjoyable to observe. In simply over three years, he helped create the Wonderfront Competition along with his companions, the WonderBus which is San Diego’s reply to Oscar Meyer Weiner’s cellular leisure and now interactive as an immersive King Tut exhibit.

The teachings he realized working the San Diego Sports activities Area for 30 years translate right into a strong understanding of the way you entice folks with discretionary {dollars} to attend one thing outdoors of their dwelling, away from their screens. , dwell and in individual.

San Diego has many venues and infrastructure that may help extra leisure alternatives. It has a cellular inhabitants with a willingness to spend cash on leisure. So, it is at all times a pleasure to see an entrepreneur who understands methods to carry good decisions dwelling.

San Diego has a protracted historical past of out of doors leisure courting again to the unique road stage, a pageant that came about on the streets of San Diego with acts acting on levels inbuilt open areas and parking tons. There isn’t any motive San Diego should not host these sorts of occasions. It’s well-known for having among the best climates within the nation. We come right here to rejoice the benevolent local weather and the relaxed tradition of fine meals, good beer and conviviality.

Ernie Hahn has completed the near-impossible as Common Supervisor of the Sports activities Area. He managed to get acts booked by each Dwell Nation and AEG. Largely as a result of Ernie’s efforts, San Diego has hosted enviornment exhibits for everybody from the Who to U2.

Through the pandemic, Ernie put collectively a challenge referred to as Wonderbus which we beforehand lined in Forbes. Briefly: the Wonderbus is a double-decker bus with musicians on the highest deck taking part in their devices dwell, via loudspeakers because the bus travels via the town.

MORE FORBESErnie Hahn’s Wonderbus brings music to folks

Ernie has simply created a brand new challenge via Hahn Leisure. In an interview, he described how he might be presenting the King Tut exhibit on the Del Mar Fairgrounds subsequent yr. King Tut is an audiovisual exhibition in the identical method because the interactive Van Gogh challenge.

It is a new model of paid leisure the place there’s something in place quickly for folks to attend. Your ticket grants you entry to the nine-room exhibition that traces the historical past of King Tut. You progress at your personal tempo. In case you’re actually immersed in the entire Tut, you will spend possibly 2 hours absorbing each body of each body. In case you’re reasonably curious, you may browse the exhibit in lower than an hour or possibly even 45 minutes. In case you simply wish to cross the road for lunch and a beer, you may stroll it in 20 minutes. It is utterly self-contained and as much as you

Leisure can be a powerful enterprise. You make investments some huge cash upfront in an thought, you then hope folks will reward your arduous work by shopping for a ticket and displaying up. Even a significant music pageant can’t succeed just by promoting tickets. The tickets cowl the infrastructure and the price of the musicians. The flexibility to make a revenue is pushed by gross sales of drinks, meals, and merchandise. None of this occurs with out an entrepreneur on the helm and a powerful partnership with a crew to make all of it occur.