New ‘One Piece’ Movie Has Raised Over 15 Billion Yen – Behind The Scenes Of Its Success

By | September 28, 2022

Animated movie field workplace receipts One Piece Film Crimson, directed by Goro Taniguchi, exceeded 15 billion yen, making it the eleventh highest-grossing movie in Japan of all time. In line with Kogyo Tsushinsha, the movie’s earnings had reached 15.7 billion yen ($1081.5 million) as of September 25.

It’s the first time its distributor Toei, one in all Japan’s largest movie firms, has achieved such a end result within the 71 years since its founding.

What’s the secret of its reputation?

First, the plot:

The movie is about within the universe of manga artist Eiichiro Oda. A play. This extremely fashionable manga consists of 103 volumes and has offered over 500 million copies.

The franchise has already given delivery to 14 movies, however this newest movie reached an actual climax: in July, the serialization of the manga in Weekly Shonen Leap reached its twenty fifth anniversary and eventually entered its remaining arc.

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On this newest of the movie collection, a live performance will happen the place the well-known singer Uta, who has hidden her id, will stand on stage. Many pirates, together with Luffy and his Straw Hat Pirates, and the Navy collect to see her.

Nonetheless, a stunning secret about Uta is revealed there. (It’s a must to see the film to know what it’s.)

Film “ONE PIECE FILM RED” © Eiichiro Oda / 2022 “ONE PIECE” Manufacturing Committee

Enhance in reputation

This final A play The movie started hitting theaters on Saturday, August 6, and is off to a powerful begin. It grossed 2.3 billion yen ($16 million) in its opening weekend. From there, it maintained a gradual tempo and surpassed 7 billion yen ($48 million) on the tenth day since its launch, surpassing the 6.9 billion yen report set by One Piece Z film (2012), the twelfth movie within the collection.

On August 25, the twentieth day since its launch, Crimson Movie handed the ten billion yen ($69 million) mark.

Then, 25 days after its launch, it went Taken away as if by magic (2001, directed by Hayao Miyazaki). It turned the second quickest movie to realize that purpose, solely bettered by Demon Slayer the Film: Mugen Practice (2020, directed by Haruo Sotozaki), which grossed 10 billion yen ($69 million) in simply 10 days.

Premiere for Film Firm Toei

For Toei Firm Ltd, One Piece Film Crimson is his first movie to realize this degree of field workplace success for the reason that firm was established in 1951. Beforehand, the corporate’s report was held by Haruki Kadokawa. heaven and earth (1990) with gross sales of 9.2 billion yen ($63.5 million).

The great outcomes on the field workplace reaffirm the expectations of critics. Movie critic and economist Masahiro Hosono had already predicted earlier than the movie’s launch that it will gross 10 billion yen.

He explains, “Greater than something, it is a very stable movie. Serialization of the manga has reached fever pitch, and the manufacturing group, starting with collection creator Eiichiro Oda, was much more decided than ordinary. Viewers can really feel how severe they had been as they examined all the pieces right down to its fundamentals.

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製作委員
ONE PIECE FILM RED ⓒEiichiro Oda / One Piece 2022 Manufacturing Committee

For instance of this seriousness, Hosono notes, “They emphasised delivering the movie to a large viewers and added two main promoting firms to the manufacturing committee.”

He explains that consequently, whereas it’s customary for movies to have hyperlinks to services and products, an unprecedented enlargement has seen the committee create partnerships with a number of firms in the identical sort of business, resulting in a rise important to the visibility of the movie.

Entice consideration in some ways

Hosono additionally focuses on freely giving presents to moviegoers as a sound approach for attracting prospects. He praises the manufacturing of two forms of booklets, together with newly designed artwork by Oda, a primary for A play.

“I felt it was the manifestation of Shueisha’s seriousness as one of many manufacturing committee firms and the writer of the unique manga,” he mentioned, including, “It is a uncommon movie wherein all committee firms work completely to the purpose the place you’ll be able to’t discover any blind spots.

Ado, a singer very fashionable with the youthful era, was chosen to carry out the songs within the movie. Moreover, the musical factor of the movie was additionally emphasised. Hosono factors out that “[Toei] produced a film that you just need to see in theaters and revel in by a theater’s sound system, creating common viewers.

Excerpt from the film “ONE PIECE FILM RED” (ⓒEiichiro Oda/”ONE PIECE” 2022 manufacturing committee)

Recognition of the collection a spark

Movie journalist Hiroo Otaka says, “It is a fashionable collection that has been round for a very long time. Primarily based on its previous outcomes of 5 to six billion yen in turnover [around $35-41 million USD]he had the potential to develop fairly a bit.

He then provides: “The younger spectators had been significantly seen within the halls. The movie succeeded in attracting youthful generations and enhancing its energy of attraction.

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Otaka additionally factors out how the movie acquired combined evaluations on-line. “Currently, individuals are inclined to need to go see for themselves on the cinema when a movie is getting combined evaluations on social media. The web debate in regards to the movie could have additionally contributed to its success.

He provides: “Then again, spectators didn’t return to impartial cinemas, which produced no hits. We are able to see this imbalance if we have a look at the film business as a complete, and it is secure to say that the affect introduced by the COVID-19 pandemic is now beginning to actually present.

Better expectations

How far will the A play revenue go?

Otaka predicts that “it’s tough to say what is going to occur after the turnover exceeds 10 billion yen, however I feel it might attain 13 billion yen”, whereas admitting that he doesn’t has not turn out to be a social phenomenon in the identical manner. Demon Slayer the Film: Mugen Practice had. Then again, the movie has already exceeded this expectation, surpassing 15.7 million.

Hosono, who predicted earlier than its launch that it will gross 10 billion yen, concedes that “there are variables, just like the contents of the freebies for moviegoers.” However, he says, “it might attain 18.20 billion yen and enter the highest ten of the highest-grossing movies in nationwide historical past.”

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(Learn the report in Japanese at this hyperlink.)

Creator: Takeshi Ishii

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