What Ticketmaster’s Taylor Swift Concert Fiasco Teaches Us About Chicago’s Local Music Scene | Chicago News

By | November 22, 2022

Many Taylor Swift followers seeking to rating tickets for her upcoming live performance tour final week have discovered themselves empty-handed, leaving them annoyed with the corporate chargeable for rolling out the tickets.

Followers trying to buy pre-sale tickets for his new tour on Ticketmaster encountered large delays and error messages. The corporate later introduced that it might cancel its sale to most of the people.

The ticketing large apologized, citing technical points and never sufficient tickets to satisfy demand. The corporate says that based mostly on the amount of site visitors to its website, Swift would want to carry out greater than 900 stadium exhibits to maintain up with demand, almost 20 occasions the variety of exhibits she is placing on for her upcoming tour.

“Whereas it is not possible for everybody to get tickets to those exhibits, we all know we are able to do extra to enhance the expertise and that is what we’re targeted on,” in response to an announcement from Ticketmaster.

Ticketmaster is a dominant drive within the ticketing trade, merging with Reside Nation in 2010 to create Reside Nation Leisure. Antitrust considerations and requires the corporate to be damaged up have resurfaced in mild of the elevated consideration over the previous week.

The New York Occasions experiences that the US Division of Justice has opened an antitrust investigation into Reside Nation Leisure, even earlier than the current live performance ticket rollout fiasco.

Selena Fragassi, music editor for the Chicago Solar-Occasions, stated the town’s music scene is in a singular place as a result of there are a lot of impartial venues that use various web sites to Ticketmaster to promote tickets for his or her exhibits.

“You’ve a mannequin right here that would actually be adopted by the remainder of the nation in selling impartial websites,” Fragassi stated. “Chicago’s native music scene is prospering, so if something, it could put extra emphasis on extra underdog musicians that individuals might not have considered however who will now as a result of the tickets are too costly for these different artists.”

Britt Julious, music critic for the Chicago Tribune, stated there’s enormous competitors amongst artists to play exhibits even at native venues, particularly in mild of the pandemic.

“The delay in exhibits and the delays in closing venues for thus lengthy has made it very troublesome for a lot of native artists to get a few of these opening slots,” Julious stated. “You’ve so many extra nationwide or worldwide artists attempting to tour as properly, so there’s much more competitors available in these venues.”