Why country music star Luke Bryan’s latest collab is with the pork industry

By | September 17, 2022

Nation music celebrity Luke Bryan within the all-new ‘Mythbusters 2.0’ video marketing campaign produced by the Nationwide Pork Board. Picture taken from the Nationwide Pork Workplace video.

Nation music celebrity Luke Bryan is a part of a brand new collaboration.

After all, he’ll co-host the subsequent CMA Awards with Peyton Manning. He’s on American Idol with Katy Perry and Lionel Richie. He is additionally recorded hit songs with Jason Aldean and Jordan Davis, however Bryan’s most up-to-date collaboration is with the pork trade!

Bryan teamed up with the Nationwide Pork Workplace to assist bridge the hole between American hog farmers and shoppers.

Final 12 months, the Nationwide Pork Board launched a ‘Demystify’ marketing campaign to get rid of misconceptions about pig farming because it pertains to the security of its animals, employees and the atmosphere. Final 12 months’s ‘Mythbusting’ video featured Eric Stonestreet, greatest recognized for his Emmy-winning function on the TV present fashionable household.

This 12 months’s marketing campaign, often called “Demystify 2.0”options Bryan in his video to teach others in regards to the pork trade.

“He comes from a farming household in Georgia. And so he is aware of firsthand how robust farming may be,” says Heather Hill, who’s chair of the Nationwide Pork Board. She can also be a pork producer who operates a farm close to Greenfield in Hancock County, Indiana.

This 12 months’s video marketing campaign additionally exhibits a spotlight group being requested in regards to the inside of a five-star resort – solely to seek out out on the finish that they had been all inside a contemporary pig farm your entire time with out realizing it. !

Heather Hill, who’s president of the Nationwide Pork Board and a farmer from Greenfield in Hancock County, Indiana. Picture courtesy of the Nationwide Pork Workplace.

“And so, that is type of step one in Mythbusting 2.0,” Hill says. “After which, to comply with that with an excellent voice like Luke Bryan behind it, it is actually tremendous thrilling to take us to this actual 2.0 stage of myth-busting.”

She says the company’s partnership with Luke Bryan will assist others study that the method of getting pork from the farm to your desk is each clear and protected.

“Something that may assist us transfer from farm to fork to actually join with shoppers from that perspective, how we work very carefully with our vets and are very captivated with what we do, actually the ideas We Care ethics.”

Click on BELOW to hearken to CJ Miller’s radio report on nation music celebrity Luke Bryan working with the Nationwide Pork Board to get rid of misconceptions in regards to the pork trade.


Click on BELOW to observe the Nationwide Pork Board’s “Mythbusting 2.0” video that includes nation music celebrity Luke Bryan.